MBA in Marketing
Master of Business Administration (MBA) - Marketing
Attend Full-Time or Part-Time, in a Hybrid Format
available in 36-credit or 48-credit programs
The Stony Brook University College of Business offers an MBA in Marketing degree offered in a hybrid format.
This degree prepares students, who may or may not have a background in business, for careers in strategic marketing management of businesses, health care organizations, government agencies, and non-profit enterprises. The degree will equip students with the theories, methods and systems needed for the strategic analysis, development, execution and measurement of marketing programs. It will also include broad skills and knowledge in business, accounting, finance, operations, management, and leadership; and allows for 3-4 classes in the marketing area, allowing students exposure to various aspects of the marketing function across various types of organizations.
Applicants with a previous bachelors in business management or business administration qualify for the 36 credit program.
Application deadlines
Admission is currently suspended for the MBA in Marketing.
MBA in Marketing At-a-Glance
- 36-48 credits
- Attend full- or part-time
- Attend in a hybrid format
- Classes offered in Fall and Spring semesters as well as 3-week Winter term and two 6-week summer sessions
- Time to completion for full time students is typically 12-18 months
- Applicants with an undergraduate degree in business management may qualify for a 36-credit track program
- No work experience is required
- GMAT optional
36 Credit MBA in Marketing Program
The 36 credit MBA in Marketing program requires 12 three-credit courses. Within the 12 courses, students take 8 required core courses and 3 marketing elective courses and an additional MKT or MBA elective for a total of four 500-level electives.
*Students will not have to take the following core courses: MBA 502, 504, 505, 589, or 592.
48-Credit MBA in Marketing Program
The 48-credit MBA in Marketing program curriculum requires 16 three-credit courses. Within the 16 three credit courses, students take 13 required core courses, 2 Marketing electives and an additional MKT or MBA elective for a total of three 500-level electives.
CURRICULUM
Admitted students will take 36 to 48 credits.
Required Courses - All 3 Credits
* students in the 48 credit track program must take these core classes
- MBA 502: Finance*
- MBA 503: Data Analysis and Decision Making
- MBA 504: Financial Accounting*
- MBA 505: Marketing*
- MBA 592: Organizational Behavior*
- MBA 506: Leadership, Team Effectiveness and Communications
- MBA 507: Ethics in Management
- MBA 511: Technological Innovations or BUS 510: Biotechnology Enterprises 1: Finance & Operations
- MBA 543: Business Analytics
- MBA 589: Operations Management*
- MKT 565: Consumer Insights
- MKT 567: Integrated Marketing Management
- MBA 512: Business Planning and Strategic Management (Capstone)
Elective Courses - All 3 Credits
Students in the 36 credit track are required to take three (3) 500-level MKT program elective courses and an additional MKT or MBA elective for a total of four (4) 500-level electives.
Students in the 48 credit track are required to take two (2) 500-level MKT program elective courses and an additional MKT or MBA elective for a total of three (3) 500-level electives.
- MKT 516: Strategic Brand Management
- MKT 534: Marketing and Society
- MBA 540: Data Mining
- MKT 569: Digital Marketing
“Through case studies and hands-on collaborative projects, the program broadened my cross-functional knowledge and strengthened my critical thinking from multiple perspectives. The capstone projects, in particular, were invaluable in bridging the gap between academia and the workforce, allowing me to apply my skills to real-world scenarios. Additionally, the connections I made with professors and peers were instrumental in my journey.”
Danielle Galanti, MBA in Marketing '22
DRIVE RESULTS WITH DATA-DRIVEN MARKETING
Master the skills to leverage data and analytics to create impactful marketing strategies. The MBA in Marketing at Stony Brook University’s College of Business equips you with expertise in market research, digital analytics, consumer behavior insights, and campaign performance measurement. Through case studies, real-world projects, and cutting-edge tools, you'll learn to identify opportunities, optimize campaigns, and demonstrate measurable results. Whether you aim to lead marketing teams, develop innovative strategies, or excel in a data-rich environment, this program provides the analytical foundation for marketing success.
Insights
Understand Consumer Behavior Through Data Analysis
Optimization
Improve Marketing ROI with Data-Driven Strategies
Impact
Demonstrate Measurable Results and Drive Growth
Elevate your marketing expertise by integrating powerful data analytics skills. Explore the curriculum and learn how the MBA in Marketing can empower you to make smarter, more effective marketing decisions.
Tuition & Fees
Visit the Student Financial Services website for details on tuition rates and fees for New York State residents and non-residents, both for full-time and per credit rates. Tuition and fee billing rates are subject to change.
Admissions Criteria
Visit the College of Business Graduate Admissions page to learn about criterial required for admissions consideration to the MBA in Marketing program.
Apply Now!
Take the first step toward advancing your career by starting your application for the MBA in Marketing today. Gain the skills and knowledge needed to lead marketing strategy and connect with today’s consumers.
Have More Questions?
We have compiled a list of frequently asked questions for applicants. If you need academic guidance and assistance with the application process, reach out to our Office of Student Services (OSS). For questions about which graduate program is the best for you, please contact us to schedule a meetingwith our graduate admissions and advising team.
